An emerging small service business
Artificial turf paving is a fast-growing market segment, especially in California, where water resources have been scarce. Turf Landscaping Company is a growing artificial turf paving company and has been leading the way in the local industry.
Due to the rapidly growing market, Turf Landscaping Company sensed an opportunity to colloborate with me to building their website. I provided them with a small, responsive professional website with local SEO optimization to further increase their website traffic.
Turf Landscaping Company forsees their website to be a microsite which can be scalable, flexible and easy to update. I opted to develop a custom design on top of the WordPress Content Management System (CMS). This user-friendly CMS gives Turf Landscaping Company the freedom to create new pages and posts in the future to easily manage the site itself. At the request of the Turf Landscaping Company’s marketing team, the site is well designed and coded with a full-width, fluid grid (as opposed to a fixed grid), which allowed the content to reflow responsively to fill the screens of large and small devices.
The clean and professional website successfully showcases the amazing work of Turf Landscaping Company’s team does in the related service industry. The microsite’s focused approach has increased their online visibility and helped them attract more potential customers, making Turf Landscaping Company a guide for the local turf paving industry.